The Wear Movement is a brand that signifies a lifestyle the lives lightly on the earth. The lifestyle is focused on attention to careful use of resources, yet loves a sense of discovery and excitement when finding something new to treasure. The Wear Movement allows the San Francisco State Community a place for their clean clothing to be collected and sorted for repair or embellishment before reentering the marketplace. All products are branded “the Wear Movement” with a visible logo where possible, to signify re-entry into the market with nearly no additional CO2 emission or water consumption. “Funded by a grant from the SF Department of the Environment, we initially wanted to engage the student, staff and faculty population in coming to terms with the 25% of global greenhouse gas emissions produced by clothing production and consumption patterns. We wanted to offer an alternative, a conscious decision to wear, share and continue to love clothing,” offers Connie Ulasewicz, SFSU Professor and WearMovement co-founder. Student Interns are in charge of the Pop Up Locations where the Collection and Distribution take place on campus and have much to share regarding the importance of this movement. "I believe the Wear Movement is important because it gives back to the SF State community and keeps garments out of landfill, " states Karina Escoto, pop up shop intern coordinator. "What I like about the wear movement is the connection our customers get to build from sharing their garments with others within our community. Also Knowing that you’re doing your part by decreasing the amount of clothing that goes to landfill is a good feeling, " explains Tori Lawson, fellow student intern.